Ex-marketer and passionate researcher, now engaged in B2B writing projects. My past writing work includes search-friendly blogs, newsletters and ghostwritten LinkedIn articles. I bring the beginner's enthusiasm to every project, and the experienced eye to planning and execution. I excel at connecting dots, and I specialize in presenting research and insight-backed ideas. Before freelancing, I worked full-time for 9 years in marketing and product roles across online and offline commerce.
How to Live With Purpose and Why It's Good For You
Motherhood is a 24x7x365 job. But we are more than our task lists.
We have identities and lives outside of motherhood, but all of that took a back seat when we became moms.
Finding what matters to us and making time for it (even if it's for 5 minutes) can energize and motivate us for the rest of the day.
5 Ways to Reduce Decision Fatigue
According to research, an adult makes 35,000 decisions a day. There is no doubt that as moms, we make many, many more decisions every single day. So it's not surprising that we experience decision fatigue.
In this article we explain what decision fatigue feels like and 5 ways to reduce it.
What We Want For Mother's Day 2024
It’s not just our immediate families that benefit from our work as moms,but also the world at large.
Yet, the parenthood effect is mostly felt by mothers.
That’s why we want two things for Mother’s Day:
1. Do nothing for one day.
2. Flexible jobs without a wage penalty, and affordable childcare.
What Does the Invisible Load Feel Like?
Most of us can’t recall in vivid detail what our lives were like before we became moms. It’s almost like “another life”, as one mom told us.
It wasn’t like we weren’t doing any work before we became moms – we were busy enough.
Yet, motherhood can feel like the extra weight that toppled the cart simply because none of our other responsibilities –around work, family and home – reduced.
We see motherhood's invisible load, and MAMMA-MIYA can help manage it.
Working Mothers’ Productivity Improves with Child Care Support
In March 2023, KLAY asked working mothers about the challenges they face while balancing child care and productivity at work via an online survey, and 782 mothers responded.
In this article, we used the findings to discuss factors that impact mothers at work and what organizations can do about it.
Contents
Factors that impact mothers at work
Factor 1 : Selective implementation of labor laws
Factor 2 : Gendered work policies
Factor 3: Mother’s Guilt
Working mothers are already masters of produ...
The Secret Power of Routines
While we might have mastered the art of routines as moms, we rarely manage to schedule time for ourselves. This new year could be a great time to use the power of routines for some self-love, too.
This Mother’s Day, Soothe your Guilt with Self-care
I wrote earlier that motherhood is the toughest job I have ever done. My mom-switch is on all day, every day. Yet I feel that I am not doing enough. For Mother's Day this year I spoke to an expert at Klay Schools about mother's guilt.
How to make an online course that sells
In the past two years, online courses have moved from the fringes of learning to the mainstream. Hundreds of thousands of students studied and graduated online. Employees used the commute time saved by working at home to upskill themselves. Online courses have enlarged the digital world by encompassing use cases and functions that till now thrived on personal interactions and physical presence.
Until recently, an online course was rated higher on convenience but not comparable to a convention...
5 Emerging Trends in the AI Voice Over Industry
For this article, I designed an online survey that was sent to professionals in marketing and education, and researched industry reports to put together an outlook for the AI Voice Over Industry in 2022.
Reduce your Mental Load with Brain Dump
A mom’s mind rarely has clear spaces. Our heads are filled with thoughts, reminders, questions and ideas from the time we open our eyes in the morning.
This mental load, relating to home and family, is mostly borne by women. Because it’s cognitive and emotional labor, done in the mind and with the heart, it’s also invisible.
Here's how the Brain Dump feature in MAMMA-MIYA can help reduce your invisible mental load.
Your Cue to Pause for a Breath is Here
If life was a circus, as moms, we would be the jugglers that keeps work, children, home and family, moving and in the air.
While building MAMMA-MIYA, we chose to build equally for mom's well-being, as for their productivity. Here's how you can use MAMMA-MIYA to make time for self-care.
5 Steps to Manage your Invisible Mental Load
Mental load is invisible, unpaid, largely borne by women, and also one ofthe things we struggle with the most everyday.
Here are 5 steps to manage your mental load, with MAMMA-MIYA.
Intentional Living, with MAMMA-MIYA
When any regular day is a rush to finish tasks that seem to be piling up faster than you can do them, just stopping and focussing on how far you have come, and relishing the present moment can be a relief and a joy.
Intentional living is about being purposeful about our energy and time, by making choices that speak to our values and our priorities.
Here's how MAMMA-MIYA Addresses Every Mom's Unique Reality
5 ways MAMMA-MIYA addresses every mom's unique reality
This Thanksgiving, Thank Yourself
If you’re prepping for the long Thanksgiving weekend with one hand and juggling holiday planning with the other, take a minute (or three) to show yourself some self-love.