I spent 9 years in marketing, both in full time roles covering branding and P&L, and as a consultant to small to mid-size companies. I work on long form content as well as some copywriting.
Here’s how MAMMA-MIYA addresses every mom’s unique reality
A 2018 study found that working moms clock an average of 98 hours per week. That’s the equivalent of 2.5 jobs.
As mothers, we know that we’re doing more than ever. We feel it in our tired bones, exhausted bodies and overloaded minds.
But, we might also think, we have technology to help us today! It’s true – machines have reduced much of our effort and time, particularly on housework. Today we can also get many things done online, saving us hours of commuting and standing in lines.
We might be...
Where Does your Day Go?
For many of us, our young children helped us rediscover the simple joys of daily living. From squealing at poop shaped clouds, to insisting that Sam the Snail wants to go along to school too, the world seemed filled with beautiful surprises and new ideas, everyday. For them, each day was a blank canvas; a wide, open expanse of nothing on which to begin to play.
As moms, we have a never ending list of to-dos and responsibilities. Is it practically possible to look at each day as a new day?
You...
The Secret Power of Routines
As busy moms, schedules are how we keep our home and work lives running. We balance our multiple responsibilities by setting aside exclusive time for each of our hats.
Having a preset schedule also has multiple health benefits, from lower stress levels to improved concentration and energy.
Routines are straight paths to good habits, because they help us organize our time and structure our days.
While we might have mastered the art of routines as moms, we rarely manage to schedule time for our...
Intentional Living, with MAMMA-MIYA
In the experience of life, motherhood is the giant step forward into a world that has some familiar elements, but in which most of it is new. It takes all of us time to understand, accept and settle into this newness, while finding the will and the space for ourselves.
When any regular day is a rush to finish tasks that seem to be piling up faster than you can do them, just stopping and focussing on how far you have come, and relishing the present moment can be a relief and a joy.
Intentional...
Plan your Winter Break with Kids ❄️
Vacations are best described as a mixed blessing. Family time without the daily routine can feel light and carefree, but managing kids, especially young ones, while balancing work, Christmas prep and the usual household chores needs a whole new level of juggling.
Child care, especially of little ones, is a full time job in itself. Even if you’re not working through the break, you might have Christmas prep, vacation planning in case you’re traveling or if family or friends are visiting, and th...
Reduce your Mental Load with Brain Dump
A mom’s mind rarely has clear spaces. Our heads are filled with thoughts, reminders, questions and ideas from the time we open our eyes in the morning. Some of us struggle to shut off this mental noise in the night too, getting up to check if the back door was closed after letting the dog in, or wondering if a bill is overdue.
This mental load, relating to home and family, is mostly borne by women. Because it’s cognitive and emotional labor, done in the mind and with the ...
How to use MAMMA-MIYA for Christmas Planning
For kids, December is a fun, special month. Not so much for adults, who are busy creating the fun behind the scenes! Still, it’s a happy type of busy, with the spirit of hope and the anticipation of the holiday carrying us along.
It’s also the time of the year when everyone slows down enough to enjoy, celebrate and be together. Given the relentless pace of our lives, this breather is a much needed, much deserved pause.
As always, MAMMA-MIYA can help you pace out your to-dos, while grabbing ti...
Your Cue to Pause for a Breath is Here
Dear Mom,
If life was a circus, you would be the juggler that keeps work, children, home and family, moving and in the air.
We know that being there for everyone else means that self-care ends up in the ‘later’ bin most of the time. We were faced with a similar choice while building MAMMA-MIYA. We were advised to choose between productivity and well-being because a narrow focus will translate into a sharper product. But when moms worldwide are looking for balance in their lives, how can our a...
This Thanksgiving, Thank Yourself
It’s not the end of the year yet, but long weekends that are closer to December can feel like the briefest pauses before daily life speeds up again. Thanksgiving usually means meeting family or sitting down together for a leisurely meal. Family time, travel and long weekends bring with them their own shopping, prepping and to-do lists. It’s a different kind of busy, and not necessarily for the better.
If you’re prepping for the long weekend with one hand and juggling holiday planning with the...
Why Good Equals Great for Plum
Beauty and personal care brand Plum completes a decade of growth, and its founder Shankar Prasad explains the philosophy that shaped its trajectory.
Mokobara and the Joy of Travel
You’ll see pretty much the same black and brown generic-looking luggage and backpacks in Indian airports. If you spot a smart-looking bag that stands out from the crowd, chances are that it is Mokobara.
Mokobara aims to fill a gap in the market that has homegrown budget players like Safari and VIP on one end, and multinational brands like Samsonite on the other. Its product portfolio includes luggage, backpacks, totes, travel accessories and women’s handbags, with prices ranging from Rs. 5,00...
Working Mothers’ Productivity Improves with Child Care Support
In March 2023, KLAY asked working mothers about the challenges they face while balancing child care and productivity at work via an online survey, and 782 mothers responded.
In this article, we used the findings to discuss factors that impact mothers at work and what organizations can do about it.
Contents
Factors that impact mothers at work
Factor 1 : Selective implementation of labor laws
Factor 2 : Gendered work policies
Factor 3: Mother’s Guilt
Working mothers are already masters of produ...
Quality Time Could Be the Answer to Every Parent’s Time Crunch
In our mad rush to get through innumerable things in a day, time at home and with our young children gets eaten into more than we'd like. Read about some small yet significant ways to make the most of our time with our energetic little humans!
This Mother’s Day, Soothe your Guilt with Self-care
I wrote earlier that motherhood is the toughest job I have ever done. My mom-switch is on all day, every day. Yet I feel that I am not doing enough. For Mother's Day this year I spoke to an expert at Klay Schools about mother's guilt.
Preschool or a K-12 School for My Toddler?
The first time a child steps out of home into a school, into someone else’s care, is a big step for everyone. My daughter’s first day at her preschool was terrifying for me, and a life defining change for her. If you’re the parent of a two or three year old, should you consider early care development centers like preschools, or opt for Nursery at a K-12 school? Is a preschool that different from a K-12 school? What’s all the fuss around early years, anyway?
In this article we will address these questions.