Nivedita Ramesh

Beauty and personal care brand Plum completes a decade of growth, and its founder Shankar Prasad explains the philosophy that shaped its trajectory.

You’ll see pretty much the same black and brown generic-looking luggage and backpacks in Indian airports. If you spot a smart-looking bag that stands out from the crowd, chances are that it is Mokobara.
Mokobara aims to fill a gap in the market that has homegrown budget players like Safari and VIP on one end, and multinational brands like Samsonite on the other. Its product portfolio includes luggage, backpacks, totes, travel accessories and women’s handbags, with prices ranging from Rs. 5,00...

In March 2023, KLAY asked working mothers about the challenges they face while balancing child care and productivity at work via an online survey, and 782 mothers responded.
In this article, we used the findings to discuss factors that impact mothers at work and what organizations can do about it.
Contents
Factors that impact mothers at work
Factor 1 : Selective implementation of labor laws
Factor 2 : Gendered work policies
Factor 3: Mother’s Guilt
Working mothers are already masters of produ...

In our mad rush to get through innumerable things in a day, time at home and with our young children gets eaten into more than we'd like. Read about some small yet significant ways to make the most of our time with our energetic little humans!

I wrote earlier that motherhood is the toughest job I have ever done. My mom-switch is on all day, every day. Yet I feel that I am not doing enough. For Mother's Day this year I spoke to an expert at Klay Schools about mother's guilt.

The first time a child steps out of home into a school, into someone else’s care, is a big step for everyone. My daughter’s first day at her preschool was terrifying for me, and a life defining change for her. If you’re the parent of a two or three year old, should you consider early care development centers like preschools, or opt for Nursery at a K-12 school? Is a preschool that different from a K-12 school? What’s all the fuss around early years, anyway?
In this article we will address these questions.

Is being a modern parent really that draining, or am I just whining? I’ll admit it first – I’m exhausted all the time. I don’t remember the last time it was just my husband and me. I know that I’m not alone in feeling stretched thin, being conflicted about my decisions or in yearning for the golden balance. I also know that it’s not all my fault.

A news infographic about the Indian Monsoons, its impact on the economy and what climate change has to do everything.

In the past two years, online courses have moved from the fringes of learning to the mainstream. Hundreds of thousands of students studied and graduated online. Employees used the commute time saved by working at home to upskill themselves. Online courses have enlarged the digital world by encompassing use cases and functions that till now thrived on personal interactions and physical presence.
Until recently, an online course was rated higher on convenience but not comparable to a convention...

For this article, I designed an online survey that was sent to professionals in marketing and education, and researched industry reports to put together an outlook for the AI Voice Over Industry in 2022.

This year might have felt longer than ever for some of us, but world over, people persevered. To name a few global events that withstood the threat of the pandemic: 140+ countries and territories held elections, more than 11,500 athletes participated in the Tokyo Olympics in July, big data and AI joined hands to power the world’s fastest vaccine creation, production and distribution for the coronavirus, and 120 world leaders got together in Glasgow in October to discuss climate change.
Closer...

Marketing is a curious discipline, in that it sometimes influences user behaviour, and at other times follows in the wake of change. Marketing used to be the fortified stronghold of mega organisations and billion dollar soap to toothpaste conglomerates. Today everyone has done, or is doing, marketing in one form or the other, whether it is video resumes, LinkedIn posts, keyword searches or podcast trailers. Along with the levelling of this mountain came the need for approaches, formats and me...

Being a content creator today means more than writing well, or making impressions-grabbing videos. The impact of content lies in its reach, and this involves finding newer ways to get it out into real and virtual spaces where potential customers and users can be found.
Depending on the use case, podcasting can be another interesting way to share content.
Is podcast a fancy name for recorded audio?
A podcast essentially is a pre-recorded audio with single or multiple voices. But it is in its f...

In an earlier article we wrote about the growing importance of upskilling and of staying updated. Particularly for working professionals, the pandemic has necessitated a rapid turnaround into remote work, redefined productivity and ignited discussions about work-life balance. Now, a new, hybrid working model is also being discussed. Pre-covid, the company was a physical entity represented by its office as a tangible proof of existence. Overnight, businesses have been forced to change their wo...